South African Floriculture Cluster Study
South African Floriculture Cluster Study
(Please note all files are in PDF Format, and some are
verylarge)
To read and print documents indicated as PDF Format
youneed to have the free Adobe Acrobat Reader
installed on your computer.Click the icon to download and install
the Reader.
Contents
Introduction
Executive Summary
Introduction to Floriculture Cluster Study
Introduction to this document.
Kaiser Associates' Methodology.
Introduction to the stakeholders..
The Kaiser Associates' SMME export model .
Immediate priorities in the SMME export model
Structure of this document
A. Markets &
Products
I. Assessment of
overall opportunity
Building South Africa's competitive advantage
Employment and capital investment
II. Markets
Process for market prioritisation.
Conclusions on market prioritisation
III. Products
Classification of product opportunities
Process for product prioritisation
Product prioritisation.
B. Value Chain
I. Production
I.1 Objectives
I.2 Background .
I.3 Areas for Strategic Focus
Specific initiatives
Key Responsibilities
I.4 Implications for other agricultural sectors.
II. Packaging
II.1 Objectives
II.2 Background
II.3 Areas for Strategic Focus
Specific initiatives
Key Responsibilities
II.4 Implications for other agricultural sectors
III. Logistics
III.1 Objectives.
III.2 Background
III.3 Areas for Strategic Focus.
Specific initiatives .
Key Responsibilities .
III.4 Implications for other agricultural sectors ..
IV. Marketing
IV.1 Objectives .
IV.2 Background.
IV.3 Areas for Strategic Focus.
Specific initiatives .
Key Responsibilities..
IV.4 Implications for other agricultural sectors .
V. Sales
V.1 Objectives.
V.2 Background.
V.3 Areas for Strategic Focus .
Specific initiatives .
Key Responsibilities .
V.4 Implications for other agricultural sectors
C. Enabling
Environment
I. Industry
Organisation
I.1 Objectives.
I.2 Background .
I.3 Areas for Strategic Focus .
Specific initiatives .
Key Responsibilities .
I.4 Implications for other agricultural sectors.
II. R&D
II.1 Objectives .
II.2 Background.
II.3 Areas for Strategic Focus .
Specific initiatives.
Key Responsibilities..
II.4 Implications for other agricultural sectors ...
III. Communication/MIS
III.1 Objectives.
III.2 Background .
III.3 Areas for Strategic Focus.
Specific initiatives .
Key Responsibilities .
III.4 Implications for other agricultural sectors ..
IV. Human Resources
IV.1 Objectives .
IV.2 Background.
IV.3 Areas for Strategic Focus.
Specific initiatives .
Key Responsibilities .
IV.4 Implications for other agricultural sectors ..
V. Financing
V.1 Objectives.
V.2 Background
V.3 Areas for Strategic Focus
Specific initiatives
Key Responsibilities
V.4 Implications for other agricultural sectors..
Appendix I:
Glossary