Proudly South African Looking For Success
Stories
3 August 2001
Proudly South African is seeking South African success stories
to highlight companies which are producing goods and services we
can be proud of. It is investigating setting up a prestigious
awards programme, and the right kind of stories could even be
featured in Proudly South African advertising campaigns.
Research behind the campaign showed that some sceptical South
Africans might have to be convinced that South African companies
are making quality goods and providing quality services.
"South Africans are innovators and entrepreneurs. I believe
there is a wealth of success stories in virtually every business
sector, says CEO of Proudly South African, Martin Feinstein. "We
want to hear about successful products, businesses which produce
such exceptional quality that they are exporting to very
discriminating markets overseas, services that are new and
innovative. These could be in IT, agriculture or any area of the
economy"
One such success story is the sports equipment company,
Bellingham & Smith, in the Eastern Cape, which makes cricket
bats. They tell the story of West Indian cricketer, Carl Hooper,
who, when in he was in South Africa, bought five of their
locally-made bats. He uses them in all his international
appearances. "Our bats sell from Kuala Lumpur to London," says
Bellingham & Smith.
"If these stories capture the essence of Proudly South African,
we will look at using them in our national advertising campaign, "
says Feinstein. "We would like success stories from small, medium
and large businesses - a unique product or service doesn't have to
be a multi-million rand venture to qualify as a success."
In keeping with the Proudly South African focus on job creation
and labour standards, success stories might even be found in
business turnarounds, thus saving jobs, or workers and management
finding new ways of working together.
Companies or organisations who want to send in their success
stories should contact:
Martin Feinstein on
tel 011 482 2511,
fax 482 4650
or e-mail proudlysa@nedlac.org.za
Jennifer Wilson
Communications Coordinator Nedlac
(011) 482-2511 fax: 482 4650 082 495 1341