PROUDLY SOUTH AFRICAN CAMPAIGN UPDATE

Opportunity for SMME´s, cooperatives and community businesses to introduce their business and products to Pick 'n Pay buyers All too often we hear that small businesses struggle to get access to the large retail chains, even to have their products test-marketed in one store.

Now Pick 'n Pay, a Proudly South African member, has agreed to hold special "small business days" for Proudly South African companies. The emphasis is on small businesses and those businesses which uplift communities and employ previously disadvantaged people.

Proudly South African to partner SACTWU in the Cape Town Fashion Festival

The Cape Town fashion festival, an initiative of the Southern African Clothing and Textile Workers´ Union, will take place from 1-7 December, and has invited Proudly South African to lend its support. Apart from a financial contribution for media publicity and exposure, the campaign will help with media negotiations to secure the best possible level of exposure and value for money, use all its communication channels to promote the event, canvass its members in relevant sectors to contribute to and support the event and assist with the provision of promotional material.

The festival promotes only local products, has a strong focus on fashion manufacturing in addition to design, and incorporates the annual Spring Queen and fashion show, where workers chosen as "factory queen" in their own factories model clothes made at their factories. It also includes a City Catwalk on Long Street, a conference, an exhibition and a gala fashion event featuring local designers.

Latest research shows awareness amongst lower income groups rising The latest research results on the awareness levels of the campaign, conducted by Markinor as part of its August Metropolitan M-Bus, shows that awareness levels amongst the lower income groups is rising. In the period from June to August, awareness levels amongst the LSM2 (lowest level surveyed), had risen by 4 per cent from 39 to 43 per cent. At the LSM 3 and 4 levels, awareness levels had risen by 10 and 9 per cent respectively. This would indicate that the campaign´s efforts to reach these markets are beginning to take effect, although awareness levels are still much higher amongst higher income groups. Ninety-four per cent of those surveyed who fell into the LSM 8 bracket said they had seen the logo before.

Here's how to say it in all our official languages:

• Proudly South African (English)
• Ningizimu Afrika Ngekutichenya (Sisawati)
• Ya Boikgantsho jwa Aforika Borwa (Setswana)
• Ya Afrika Borwa a ka Boikgantsho (Sepedi)
• Ngokuziqhenya Kweningizimu Afrika (Isizulu)
• Ngeqhayiya Lomzantsi Afrika (Isixhosa)
• Trots Suid Afrikaans (Afrikaans)
• Ukuzikhakhazasi Ngesewula Afrika (Isindebele)
• Hi ti ba Xifuva hi vu Afrika Dzonga (Xitsonga)
• U bva kha vhu Afrika Tshipembe ha Vhudikukumuso (Tshivenda)