PROUDLY SOUTH AFRICAN CAMPAIGN UPDATE

Keeping jobs in fashion

The first Cape Town Fashion Festival took place in the first week of November, bringing together local designers, workers, manufacturers, models and retailers for a four-day fashion extravaganza aimed at branding Cape Town as the fashion capital of Africa. The event was launched by the Southern African Clothing and Textile Workers Union and Proudly South African.

Pre-Christmas promotion with Sunday Times

The Sunday Times and Proudly South African are launching a special pre-Christmas "Buy South African this festive season" promotion. The competition promotion will feature more than 100 Proudly South African brands over a six week period.

NAFCOC commits to support South African

Proudly South African and the National African Federation of Chambers of Commerce have forged a strategic alliance.

The organisations will encourage cross-membership and will also lobby for tender preference for local manufacturers.

Markinor assits with campaign awareness research

The latest Markinor Omnibus survey - one of the largest national market research surveys in SA - includes questions on Proudly South African to gauge awareness of the brand.
Markinor is a Proudly South African member. Results are expected in late November.

Hand tool manufactures to fight imports

Most of the members of the Hand Tool Manufacturers Association have joined the campaign. Their fees will be pooled and used to actively promote locally-made tools in retail hardware stores. Low-cost imported tools are a major threat to the local industry.

Some of the achievements in the past year:

• More than 600 member companies and organisations are registered to date. All industry sectors are now represented in the campaign.
• A growing number of products are beginning to carry the Proudly South African logo in various categories.
• More than 4,000 products are now accredited to carry the Proudly South African logo.
• Major companies such as SA Breweries, PG Glass and Plascon have joined the campaign.
• Co-operation agreements have been concluded with COSATU and FEDUSA to ensure worker involvement in the campaign.
• There has been support from all levels of government, with local authorities (Potchefstroom, Nelson Mandela Metro) joining as well as national departments (Department of Education).
• Successful celebration of the first Proudly South African Day on September 23, with more than R8-million in media publicity to focus attention on the need to support South African products, at a cost of a fraction of this amount.
• Five major sponsors secured: Old Mutual, SAA, Eskom, Telkom and Barloworld.
• Roadshow to 1,400 schools, reaching 2-million learners with an education campaign to explain the meaning of the logo.
• Major research study initiated into public and private sector procurement, funded by the Department of Trade and Industry through the Nedlac Fund for Research into Industrial Development, Growth and Equity, with a view to encouraging future tender preference for local content.
• Proudly South African now represented on the Department of Trade and Industry's Council of Trade and Industry Institutions to maximise synergies with other dti group organisations.
• Major retailers signed up include Pick 'n Pay, Checkers, Shoprite and Spar.
• Media support and commitments secured from virtually all major media groups, including Media 24, SABC, MNet, Caxtons, Johnnic Publishing and numerous independent radio stations and publications.
• Commencement of R300,000 procurement lobbying campaign with the electric cable manufacturing industry, to promote locally produced cable.
• Agreement at Nedlac's Information and Communication Technology sector summit that companies in this sector must support the campaign.
• Orlando Pirates and Ajax Cape Town become the first football clubs to officially join the campaign.
• Twelve noted personalities contribute free time to feature in national TV ads to support the campaign, including Mark Lottering, Ruda Landman, Zola, Kholekha, Zwelinzima Vavi, Natalie du Toit and Felicia.
• Joint presentation held by COSATU and Proudly South African to brief Western Cape wine industry on the campaign and facilitate membership applications.
• Membership forums held in Cape Town, PE, Durban and Johannesburg for all campaign members.
• Extremely high level of commitment by Chairman Tim Modise has meant that thousands of people have been reached through his broadcasts and events where he has delivered speeches.
• Proudly South African assisted with the accreditation, selection and labelling of all crafts sold at the WSSD's Ubuntu Village.

Telephone: 011 327 7778 | 021 422 0510 | www.proudlysa.co.za