PROUDLY SOUTH AFRICAN STEAMS AHEAD

23 SEPTEMBER IS PROUDLY SOUTH AFRICAN DAY

As part of the consumer launch of Proudly South African, 23 September has been designated Proudly South African day. The Proudly South African logo has become more and more visible as the campaign takes hold. Now the challenge is to get consumers to take action when they see the logo: to buy Proudly South African products and services. Everyone is encouraged to do something special on 23 September to show they're Proudly South African.

NEW FOUNDER SPONSOR

Barloworld has come on board as the 5th founder sponsor. Barloworld human resources and social investment director, Andre Lamprecht, signed a contract committing R8 million to the campaign over three years.

CAMPAIGN ROLL-OUT

As at 28 August, the campaign had 316 members, which is well on the way to the target of 400 members by the end of the year. The campaign is registering approximately four new members per week. Some of the new members include:

• Barloworld Plascon
• Value Music
• Kewberg Cables
• Nigel Plastic Fabrications
• Malesela Taihan Electric Cable
• Meister International
• The Cape Town Aloe Company
• Tulisa Cables
• Out of Home Media South Africa
• Dosco GPM Holdings
• Fume
• ATC
• African Cables
• Diketo Traditional African Games
• Cape Town City Ballet
• BlackRock Corporate Communication
• Alvern Cables
• Arch Chemicals
• MS Universe
• PC Training & Business College
• Phatcat
• South African Nuclear Energy Corporation
• Shonaquip
• Stewart Gibson & Associates
• SAB & T inc Chartered Accountants (SA)
• The Citizen
• South African Quality Institute
• GardenShop
• Imperial Car Rental
• Information Handling Services S.A
• Potchefstroom City Council

ADVERTISING CAMPAIGN

A radio campaign of 33 advertisements in 11 languages is currently being broadcast throughout South Africa. In the ads, radio personalities explain how the campaign works, and why it's imperative for South Africans to support the campaign, which creates jobs and stimulates the economy through the promotion of local goods bearing the Proudly South African logo.

A series of 13 television advertisements is also currently being run. Celebrities such as Marc Lottering, Natalie du Toit, Ruda Landman and Baby Jake, musicians Zola, Kholeka and Steve Hofmeyr, rugby player Gcobani Bobo and Generations actor S'thandiwe talk about why they support the Proudly South African campaign - because the Proudly South African campaign leads to local jobs being created.

TRIBUTE TO MAMODUPI MARIA RANTHO

One of the directors of the campaign, Mamodupi Maria Rantho, passed away on 12 July in Pretoria. Ms Rantho was a committed director of the campaign, Executive Member of the South African Disabled People's Trust and a passionate campaigner for the rights of people with disabilities.

"She was a dynamic and dedicated person who was willing to serve South Africa beyond her personal interests. As much as she was known as somebody representing people with disabilities, she served on the Proudly SA campaign in order to advance the interests of the unemployed people but most importantly, the interests of 52% of our population - the women. She has definitely left a big gap in the Proudly South African campaign," said Proudly South African chairman, Tim Modise.